The Tribe

We’re a tribe, connected by a common culture of client satisfaction and exceeding their needs.

  • Mike Mckeown
    Managing Director
    Mike set up TRIBE in 2016, moving from a 7-year role as Head of Furniture at a major furniture dealership. He has experience in projects of all sizes from small boutique style clients to large corporate rollouts. His in-depth industry knowledge has been fundamental in the setting up of TRIBE, leveraging on key relationships he has built during his career. These include top manufacturers such as Boss, Vitra, Knoll, Bestuhl and Orangebox.

    He has set up TRIBE to be completely independent and free of any manufacturer influence, allowing the team to give neutral advice and procurement.

  • Mark Hobbs
    Account Manager

    As a senior member of the Tribe team Mark depends on his experience in understanding a variety clients needs and wants. With creativity at the core of his approach he can advise and specify based on inspiration from spaces, textures and conceptual schemes. He is able to lead design development of an interior but also works collaboratively with Interior Designers, Architects & individual clients to achieve the desired look, feel & function. With over 6 years of experience in the industry his interactions and knowledge allow for seamless management of projects from start to finish. Outside of work he enjoys competing in Jiu Jitsu, going skiing, running and relaxing with his friends & family.

  • Daniela Sparakowski
    Project Manager

    With over 3 years of experience working in the furniture industry, Daniela stays calm in the busy furniture world by ensuring all projects are being planned and delivered on time and on budget, communicating with stakeholders every step of the way. She enjoys variety and loves seeing empty spaces come to life. Outside of work Daniela can be found either in the gym, a charity shop, eating, or generally roaming around London exploring everything it has to offer.

  • Luke Cherry
    Account Manager

    Luke has ten years of experience working in the furniture industry in a variety of roles. This experience enables him to view projects from a range of perspectives and make informed decisions. Luke has a passion for working with people, loves all things design and can often be found wandering around museums and galleries. He’s also interested in travel, cycling and cheese.

  • Besi Kolarova
    Operations Manager

    Besi has over 12 years of experience in B2B sales, account management, customer service and product development working for both manufacturers and furniture dealers. Her passion for furniture is contagious and an asset to the team. In her spare time, Besi takes dancing lessons and loves to watch musicals, theatre productions and cabarets.

  • Tiina Lehtonen
    Project Manager

    Tiina’s vast operational experience, managing both domestic and international projects, ensures the success of all aspects of the design process. Tiina is passionate for interiors and enjoys delivering inspiring spaces from planning and coordination to completion. She loves the seaside, running, architecture, vintage design and hot chocolate.

  • Andreia Araujo
    Account Manager

    Andreia has over 5 years of experience working as an Account Manager within the contract furniture industry. She has worked with a number of corporate clients from the financial, media and property sectors. She has extensive knowledge of the furniture solutions available and prides herself on being able to select the correct products to exceed client expectations in terms of design and price.

    Outside of the office she is passionate about travelling, loves Scandinavian and Japanese design and can regularly be found at restaurants, the cinema or enjoying her pilates and barre classes.

  • Emily Lumley
    Sales Support

    Brand new to the industry, Emily has spent 3 years studying Furniture design at Northumbria taking pride in her attention to detail and passion for furniture. Highly motivated and excited to expand her knowledge and skills in the industry she is ready to help Tribe deliver on all their projects. Outside of work Emily loves a good pub quiz and is partial to an Aperol Spritz or 3.

  • Richard Blackmore
    Sales Support

    Richard studied furniture design at Northumbria University, this and a years’ experience with a leading manufacturer as an intern has given him a wealth of product and business knowledge. With a keen interest in furniture and design, he takes inspiration from everywhere to help deliver creative and innovative solutions. His knowledge of the Adobe Creative suite means that he is can help in creating Tribe documentation & product presentations. In his spare time, Richard enjoys being social with a few pints and getting lost in South London on his days off.

  • Valentina Papi
    Project Manager

    Valentina is part of the project management team for Tribe Furniture, coming from a Front of House and Facilities Management background she started working in the London Design & Build industry in 2015. During this time she has managed projects for all kind of fit-outs, from offices to Cinemas which helped her gaining experience in the field and also woke a growing interest for interior design. As much as Valentina likes and enjoys throwing herself in the buzzing city vibes, she will often be found running or walking in the green areas of North London, at yoga practice or with her head buried in a good book.

  • Jamie Burton
    Assistant Project Manager

    Jamie has worked in the furniture industry since leaving fulltime education almost 8 years ago. He started in a furniture warehouse and subsequently worked his way up to an onsite supervisor role which helped developed his extensive product knowledge. He has recently taken a junior project manager role to continue to broaden his knowledge of the furniture industry. In his spare time he enjoys playing football, working out, and spending time with friends and family.

  • Amanda Orme
    Account Manager

    Amanda has gained a wealth of product knowledge during her years working in the A&D industry. She draws on this to make highly considered furniture selections, exceeding client’s expectations. Outside of the design world Amanda loves art, yoga, exploring Europe and brunch.