Hyundai Click to Buy
Understanding human behaviours to deliver a UK first for the car market.
Utilising a simple and intuitive process that can be accessed in different ways.
We developed the UX, design and front end build of the UK’s first end-to-end online car buying service. I was responsible for the UX alongside our Head of Strategy. I then designed every single step and detail in the process across all devices.I have worked as Design Lead on Hyundai for 5 years, working on a range of projects from a full mobile UX, design and rebuild to product launches and campaign sites.
