We brought to life the three key benefits of Avis in a way that openly accepts the failings of the car hire industry while explaining the app’s inherent solutions, all in an unexpectedly honest and lighthearted way.

The campaign was rolled out across our key European markets via print, radio, digital display, OOH and social.

Working with a creative team and artworkers I was responsible for design and roll-out of every piece of work across all channels and locations. I also produced many of the digital animations and big screen media.