Guerillascope
Developing a new Brand for a disruptive personality.
Guerillascope are a passionate, inspirational business with a disruptive personality.
Our challenge was to create a brand that would mirror their unique attitude and culture, thereby helping them stand out in a crowded marketplace.Starting with the brand I wanted to celebrate the real people of all ages, ethnicities and backgrounds on the other side of the Media. Understanding their behaviours and emotions.Working with a copywriter we defined the concept and brand which I then expressed across all elements of their business.
