We created a beautiful, meticulously considered site to celebrate the devotion to detail that goes into each and every Uniform Wares watch. Our goal was to visually romance the products in breathtaking fidelity – mirroring their recognisable look.

‘Devotion to Detail’ led our creative philosophy, allowing the aesthetic of the watches to shine through. Echoing this minimalism, we eliminated any superfluous design elements.

My responsibilities included the UX and Design of this project and many other projects with the Brand.

Uniform Wares was founded by 2 friends from Uni. I have been part of their success from day one, building there first ever e-commerce site for a few pints.